A pretty pink box filled with “Hello My Name is Vladimr” beer and a doozy of a political statement against Russia’s anti-gay legislation is on its way to the Kremlin, direct from the highly popular Scottish brewery, BrewDog.
The Scottish brewery, well-known for its antics and amazing beer, has crafted a limited-release protest beer that ridicules Russian President Vladimir Putin’s anti-gay legislation and homosexual propaganda. On the label is Putin…wearing makeup. The timing of this launch – just ahead of the Winter Olympics in Sochi, Russia – is impeccable. 50 percent of proceeds will go to charities that help oppressed minorities.
Hello My Name is Vladimir is an 8.2% ABV, double IPA infused with Limonnik berries – and in case you’re not familiar with Limonnik berries, they are reputed to improve sexual performance. The Encyclopedia of Vitamins, Minerals and Supplements says Limonnik was traditionally taken to “strengthen the sex organs.”
BrewDog founders James Watt and Martin Dickie say that Russia’s anti-gay legislation is “sick, twisted” and “prevents people from living their true lives.” They’ve clearly hit their mark. Twitter is exploding with chatter about the beer, with supporters using the hashtag #notforgays to spread the word.
The brewing duo is known for crafting beers that rage against the machine, taking on unfairness, inequality and ridiculous fads around the world. They brewed Never Mind the Anabolics – a craft beer laced with steroids (creatine) – to mock Heinekin’s sponsorship of the 2012 Olympics in London.
Their sense of humor and stinging sarcasm shows through in their statement beers. They brewed Nanny State – a 0.5% ABV craft beer described as weak but heavily hopped – in response to people who criticized the high alcohol content of BrewDog beers.
Will Putin get as chuckle out of this, or (more likely) reserve a nice spot for Watt and Dickie in a gulag camp?